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<channel>
	<title>Liz Strauss at Successful Blog</title>
	
	<link>http://www.successful-blog.com</link>
	<description>Thinking, writing, business ideas ... You're only a stranger once.</description>
	<lastBuildDate>Fri, 03 Feb 2012 13:54:22 +0000</lastBuildDate>
	<language>en</language>
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		<title>Finding the Right Talent Mix For Your Start-Up Enterprise</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/lDn036OurH8/</link>
		<comments>http://www.successful-blog.com/1/finding-the-right-talent-mix-for-your-start-up-enterprise/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 13:54:22 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[leadership traits]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[team-building]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23865</guid>
		<description><![CDATA[A Mixture of Key Personality Traits For the entrepreneur, the early months of developing a start-up are some of the most hectic and arduous: you need to secure financing, explore legal limitations, and forecast your financials for the years ahead. You need to take your idea and turn it into a product or a service, [...]]]></description>
			<content:encoded><![CDATA[<h2>A Mixture of Key Personality Traits </h2>
<div style="margin: 7px; clear: right; float: right;">    <img src="http://www.successful-blog.com/wp-content/uploads/2010/07/cooltext443809602_strategy.png" alt="cooltext443809602_strategy" title="cooltext443809602_strategy" width="176" height="84" class="alignnone size-full wp-image-15627" /> </div>
<p>For the entrepreneur, the early months of developing a start-up are some of the most hectic and arduous: you need to secure financing, explore legal limitations, and forecast your financials for the years ahead. You need to take your idea and turn it into a product or a service, along the way keeping a close attention to quality, profitability, and logistics. You may even need to start thinking about your personal financial future; you may want to open an IRA, for example, or conversely consider how much of your funds you can afford to allocate to the venture.</p>
<p>Amidst all of this commotion, moreover, you find yourself in the position to make one of the most important decisions a new business can make – the decision of hiring employees, in the process surrounding yourself with the best talent possible designed to help your start-up grow.</p>
<p>While different businesses and different industries have a wide variety of talent needs, the most successful start-ups usually share several commonalities. They possess drive, motivated individuals. They hire people who are truly passionate about their work. And they assemble a diverse mixture of several key personality traits and personal attributes.</p>
<p>That last point is an oft-overlooked one. Unlike Abraham Lincoln, who assembled a “Team of Rivals” in his Cabinet in order to maximize diversity and individual talents, few entrepreneurs hire their start-up team with such an outlook in mind. Don’t make this mistake if you’re starting a business, or plan to do so in the future. Instead, look to creative a mixture of the most important personality traits and personal attributes necessary to get a new company up and running. I believe that the most important of these are charisma, having a mathematical mind, creativity, and possessing the ability to network. Here’s a quick breakdown:</p>
<ol>
<li><strong>Charisma: </strong>This person can be the face of your start-up and an excellent salesperson.</li>
<li><strong>Mathematical Mind:</strong> This person can oversee your budgets and all your financials. A good start-up doesn’t need a full accounting department – just one talented employee.</li>
<li><strong>Creativity:</strong> Whatever your product, this person is the one best equipped to turn it from an idea into a reality. They should be incredibly hard-working and driven.</li>
<li><strong>Ability to Network:</strong> Along with our charismatic leader, this employee has strong inter-personal skills. However, they operate more behind the scenes and use their connections and networking abilities to market the business and secure investors.</li>
</ol>
<p>While you certainly may possess one of these traits, don’t lull yourself into thinking that you could do all of them better than a team of specialists can. To this end you want to diversify as you seek quality talent; even if you don’t end up with a team exactly like the one above, insure that a variety of strengths and capabilities are exhibited in your force. Your start-up’s long-term prospects will be much rosier as a result.</p>
<p>&#8212;-<br />
Author&#8217;s Bio:<br />
Alex S. writes about education and business at <a href="Alex S. writes about education and business at theeducationupdate.com.">theeducationupdate.com</a></p>
<p>Thank you, Alex! </p>
<p>&#8211;ME &#8220;Liz&#8221; Strauss<br />
<a href="http://www.successful-blog.com/work-with-liz/"> Work with Liz on your business!!</a> </p>
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		<title>How To Select The Right Shopping Cart For Your Online Business Store</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/zyEOo_kP-9o/</link>
		<comments>http://www.successful-blog.com/1/how-to-select-the-right-shopping-cart-for-your-online-business-store/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:04:08 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23940</guid>
		<description><![CDATA[What Works for the Buyer Keeping an online shop is taking your business to a completely new level. Until you had your online store, your clients were walking up to you to buy your products or services. But now, with an online facility, you are offering them a totally different experience. You are stepping forward [...]]]></description>
			<content:encoded><![CDATA[<h2> What Works for the Buyer </h2>
<div style="margin: 7px; clear: right; float: right;">    <img src="http://www.successful-blog.com/wp-content/uploads/2010/07/cooltext443809602_strategy.png" alt="cooltext443809602_strategy" title="cooltext443809602_strategy" width="176" height="84" class="alignnone size-full wp-image-15627" /> </div>
<p>Keeping an online shop is taking your business to a completely new level. Until you had your online store, your clients were walking up to you to buy your products or services. But now, with an online facility, you are offering them a totally different experience. You are stepping forward and taking the river to the thirsty child! It’s important that the quality be worth it.</p>
<p>There are two things that come into play here:</p>
<ol>
<li>Your existing clients buy online.</li>
<li> New people come across your site and buy.</li>
</ol>
<p>In both cases, the user experience has to be great. </p>
<p>Once again, there are two important factors here: </p>
<ol>
<li>You &#8211; the seller</li>
<li>Your shopping cart &#8211; for the buyer</li>
</ol>
<p>Both the factors need to appeal to your buyer. So, your website needs to look and feel authentic &#8211; in a way, that your buyer doesn&#8217;t feel he&#8217;s going to be rugged! And your shopping cart has to be user friendly, comfortable and convenient &#8211; to make the buying experience a pleasure!</p>
<p>Here&#8217;s how you make it happen by selecting the right shopping cart for your online business: </p>
<h3>1. The Look </h3>
<p>Your shopping cart should match your website layout, ideally. It should look like your cart, for your buyer! And it should be easy to use. Don&#8217;t have complicated tabs; settings features that make the buyer suspect your intensions!</p>
<h3>2. The Display </h3>
<p>It is important for the cart ot display all the information relevant and important to the user. Along with the products selected, the cart should show the exact price clearly. If you are offering discounts, they should be visible to encourage your user to buy. </p>
<h3>3. The Compatibility </h3>
<p>Server issues are the last thing you want on your online store. The user can not afford a transaction error or a compatibility problem. If you are launching on the virtual space, you need to take care of technical issues. There’s no cashier sitting on the web page giving out the change! Your server and your cart, hence, need to roll together. </p>
<h3>4. The Payment </h3>
<p>The above discussion brings us to payment and processing questions. The payment processor on your shop online &#8211; cart should support credit and debit card transactions. Checking whether the gateways are working right for you is almost mandatory.</p>
<h3> 5. The Support </h3>
<p>There&#8217;s always going to be something that goes wrong! God forbid, but some unforeseen circumstances can lead to problems or concerns. How are you equipped to deal with it? This is an important question that should be answered before you plunge into the virtual shopping scenario. Plus, in case there is a problem, how soon can you resolve it? Support is, hence, something that influences the strength on your online store. </p>
<p>There are various open source shopping cart downloads available for you to select from and install on your website. One of the key features to note here is that the premade software you are planning to use should be easy to edit or should have a template format to suit your requirements. The look and feel should go with the perception that your website creates. So, take time out to evaluate the shopping carts and find the one that suits you the best. After all, turning your e-commerce business into a profitable one could be a matter of only a few &#8216;right&#8217; choices &#8211; for you and for your buyer.</p>
<p>&#8212;-<br />
Author&#8217;s Bio: Divya Rawat writes about e-commerce and <a href="http://www.inetzeal.com/website-development.html">Website Development</a> at <a href="http://www.inetzeal.com/">SEO Company</a> inetzeal.com. Divya also writes ezinearticles and other resources. </p>
<p>Thank you, Divya!</p>
<p>&#8211;ME &#8220;Liz&#8221; Strauss<br />
<a href="http://www.successful-blog.com/work-with-liz/"> Work with Liz on your business!!</a> </p>
<div class="hr"> </div>
<div align="center"> <a href="http://www.lizstrauss.com/lizs-products/"> Buy the Insider&#8217;s Guide to Online Conversation. </a> </div>
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		<item>
		<title>Be a Good Citizen</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/uxUrHFXEr9Y/</link>
		<comments>http://www.successful-blog.com/1/be-a-good-citizen/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 13:40:18 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social-media]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23966</guid>
		<description><![CDATA[A Guest Post by Rosemary O&#8217;Neill Like it or not, it’s political season in the United States. We must sort through the debates, talking heads, and town halls, and do our duty as citizens. There are clear rules to being a good citizen of the US. Obey the law and vote, and you’re pretty much [...]]]></description>
			<content:encoded><![CDATA[<h2> A Guest Post by<br />
Rosemary O&#8217;Neill </h2>
<div style="margin: 7px; clear: right; float: right">  <img src="http://www.successful-blog.com/wp-content/uploads/2009/12/cooltext443809558_authenticity.png" alt="cooltext443809558_authenticity" title="cooltext443809558_authenticity" width="235" height="84" class="alignnone size-full wp-image-12370" />  </div>
<p>Like it or not, it’s political season in the United States. We must sort through the debates, talking heads, and town halls, and do our duty as citizens.</p>
<p>There are clear rules to being a good citizen of the US.  Obey the law and vote, and you’re pretty much good.  Throw in some volunteering, and that’s even better.</p>
<p>Online, in the social world, it’s a different story.  Depending on where you are, the rules are different, and often unwritten.  It can be tricky.</p>
<p>But don’t fear, I’m here to give you some simple tips that will keep you out of the Internet version of Turkish prison.  We’ll cover Twitter and LinkedIn today:</p>
<h3> Twitter </h3>
<ul>
<li>Fill out your bio &#8211; it’s the equivalent of politely introducing yourself.</li>
<li>Replace the “egg” with an avatar &#8211; you don’t walk around town with a mask on, do you?</li>
<li>Don’t use auto-direct messages &#8211; unless you’re getting hundreds of new followers every day, you can spare 5 minutes to send a personal greeting.</li>
<li>Don’t order people to “like” you on Facebook &#8211; need I say that this is rude?</li>
<li>Vary your stream &#8211; don’t just be all retweets, all quotes, all broadcast. Throw in some mentions, replies, original thoughts.</li>
<li>Don’t follow hundreds of people at once &#8211; it’s best to grow your following organically, over time. Get to know them first, then add more. Also, if your ratio of following to followers is way out of whack, you look desperate.</li>
<li>Help people &#8211; if you see a Tweet like, “can anyone recommend a good Chinese restaurant in Phoenix” and you know one, jump on it!</li>
</ul>
<h3> LinkedIn</h3>
<ul>
<li>Go in with a plan, are you open or not &#8211; if you decide to accept invitations from people you haven’t actually met, you are a LION (LinkedIn Open Networker); most people do not accept invitations from strangers, so tread carefully.</li>
<li>Be a contributor &#8211; when you first join a group, don’t make your first post a “promotion.” </li>
<li>Webinar spam &#8211; likewise, don’t make your first contribution a webinar announcement.</li>
<li>Don’t direct-link your Twitter stream to your activity stream &#8211; if I see you in both places, I want different content; come on, it’s not that much work!</li>
<li>Answer questions &#8211; go to the Answer section and help where you can; remember your manners and thank people who answer your questions as well.</li>
<li>Be generous with your recommendations &#8211; this falls into the “good karma” category. Spread your good recommendations where they’re appropriate, without expectations. Trust me, it’s good.</li>
</ul>
<p>If you keep these guidelines in mind, you’re well on your way to being a solid social citizen.  And don’t forget to vote.</p>
<p>_____</p>
<p>Author&#8217;s Bio: Rosemary O’Neill is an insightful spirit who works for <a href="http://socialstrata.com">social strata &#8212; a top ten company to work for on the Internet . </a> Check out <a href="http://company.socialstrata.com/blog">their blog.</a> You can find her on Twitter as <a href="http://twitter.com/rhogroupee">@rhogroupee</a><br />
_____</p>
<p>Thank you, Rosemary!</p>
<p>You&#8217;re irresistible!</p>
<p>ME &#8220;Liz&#8221; Strauss</p>
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		<title>Time is Money!</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/yVoILDLAA6I/</link>
		<comments>http://www.successful-blog.com/business-life/time-is-money/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 16:43:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Business Life]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[employee]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23955</guid>
		<description><![CDATA[While the old adage of “Time is Money!” still holds true, is your small business accurately tracking employee time in order to get the most out of your workers? In today’s day and age where companies scramble to keep up with customer requirements and maintain revenues in the black and not the red, worker productivity [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.successful-blog.com/wp-content/uploads/2012/02/clocks-646627209361.jpeg"><img class="alignleft size-medium wp-image-23959" title="clocks-64662720936" src="http://www.successful-blog.com/wp-content/uploads/2012/02/clocks-646627209361-350x259.jpg" alt="" width="350" height="259" /></a>While the old adage of “Time is Money!” still holds true, is your small business accurately tracking employee time in order to get the most out of your workers?</p>
<p>In today’s day and age where companies scramble to keep up with customer requirements and maintain revenues in the black and not the red, worker productivity is critical to meeting those needs.</p>
<p>Even though all businesses want to have the services of productive workers, certain lines of work stand out in such a need, including areas like manufacturing, accounting, law firms, auto repair shops, medical services and more.</p>
<p>If your small business is not up to date on keeping employee hours through the various applications available on the market or you’re about to <a href="http://www.business.com/startup/starting-a-small-business/">open a business</a> and need some guidance on such matters, keep several things in mind.</p>
<p>First, do you understand the importance of keeping employee time?</p>
<p>The main reasons are to track payroll, expenses for an employee’s time that is directly charged to a customer, and when your employee’s time is tied to the expense of a product.</p>
<p>According to the U.S. Department of Labor, Wage and Hour Division, business owners can monitor their employees&#8217; hours however they deem necessary, provided it is correct and complete. Employers are required to maintain timekeeping records for two years at the workplace or at a central records locale.</p>
<p>Time tracking is also important due to:</p>
<p><strong>Attention to Detail</strong> – Those employees who arrive and leave on time daily are more likely to be your better disciplined workers. Those who test the boundaries by arriving or leaving early may lead to problems down the road;</p>
<p><strong>Accountability</strong> – Tracking employee time forces them to be accountable for their actions. While all employees should be adults about this matter, sometimes a little electronic reinforcement doesn’t hurt;</p>
<p><strong>Cost Effectiveness</strong> – Employees who are productive are also going to provide your business with more cost efficiency. Having an automated system in place allows your administrative personnel to focus on other matters and not tracking who is coming and going and when they’re doing it;</p>
<p><strong>More Production</strong> – When employees are aware that their time is being tracked, they are more apt to provide you with better production results. Not only will your product offerings be improved, but you are likely to see better customer service too.</p>
<p>&nbsp;</p>
<p><strong>Clocking Better Efforts in the Workplace</strong></p>
<p>In the event your small business is in need of tracking metrics, there are different options available.</p>
<p>Among them are: Punch cards, paper forms, wall mount biometric or swipe clocks and web clocks.</p>
<p>Not only can time and attendance systems monitor in-house employees, but they can also be used for your employees who telecommute and/or are on the road a large portion of time.</p>
<p>Businesses that assign time-based tasks which require monitoring can utilize time tracking systems and job scheduling software to be sure their employees are hitting their requirements.</p>
<p>Managers, meantime, can use job scheduling software to map out timelines for different prospect jobs which generally utilize the data recorded from in-place time and attendance systems.</p>
<p>No matter which form of time and attendance software you decide to employ, take the time to make sure it is the one that fits best for your small business.</p>
<p><em>Photo credit: sodahead.com</em></p>
<p><em>Dave Thomas, who covers topics like securing <a href="http://www.business.com/finance/small-business-loans/">small business loans</a></em><em>, writes extensively for Business.com</em><a href="http://www.business.com/"><em> </em></a>, <em>an online resource </em><em>destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.</em></p>
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		<title>Seriously, How Credible Can You Be?</title>
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		<comments>http://www.successful-blog.com/1/seriously-how-credible-can-you-be/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:27:38 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[Speed of Trust]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23901</guid>
		<description><![CDATA[You Don&#8217;t Even Know My Name Many years ago, when telemarketers began the annoying practice of interrupting dinner, I decided to change the name on all of my credit cards. Since that day the cards read with two initials and my last name. It&#8217;s been fun to receive the &#8220;personalized&#8221; calls, direct mail, and email [...]]]></description>
			<content:encoded><![CDATA[<h2> You Don&#8217;t Even Know My Name </h2>
<div style="margin: 7px; clear: right; float: right"> <img src="http://www.successful-blog.com/wp-content/uploads/2009/12/cooltext443809602_strategy.png" alt="cooltext443809602_strategy" title="cooltext443809602_strategy" width="176" height="84" class="alignnone size-full wp-image-12367" /></div>
<p>Many years ago, when telemarketers began the annoying practice of interrupting dinner, I decided to change the name on all of my credit cards. Since that day the cards read with two initials and my last name. It&#8217;s been fun to receive the &#8220;personalized&#8221; calls, direct mail, and email that comes to me with a hello that has been chosen just so the sender can&#8217;t call me by name.  </p>
<p>Then a friend told me how, whenever she is asked to give up her contact information, she customizes her name in such a way that she will know who sold her name to that business spamming her when she never opted in. </p>
<p>Do you think those business count my friend and I when they quote their reach? </p>
<p>Yet,the basis of relationship &#8212; inside or outside of business &#8212; is credibility.<br />
The offers that succeed are those in which our credibility is at least as big the size of the investment we&#8217;re asking. </p>
<p>Buying my information and marketing to me isn&#8217;t that different from starting a first conversation with &#8220;I think you&#8217;re sexy. Will you sleep with me?&#8221;<br />
Who knows if you&#8217;re a theif, a slasher, or someone with some pernicious disease?</p>
<p>What good is reach if you don&#8217;t even know my name? Credibility is what makes the sale, not reach. Reach is not credibility. </p>
<h2> How Credible Can You Be? </h2>
<p>It&#8217;s no longer about only about how far our message can reach. Has it ever been or was that the only measure we could think up then?  It&#8217;s not even about how many people will receive our message and consume it. Just because I understand what you said, doesn&#8217;t mean I&#8217;m inclined to do as you ask or even remember the message when 10 minutes have gone. </p>
<p>The question is whether a clear, credible message can travel far and still be believed. </p>
<p>Steven M. R. Covey, who wrote, The Speed of Trust, points to 4 Cores of Credibility &#8212;  integrity, intent, capability, and results. Together they carry the four reasons we trust ourselves, our friends and the people and companies with whom we choose to work. </p>
<ul>
<li><strong>Integrity.</strong> A guy runs up to you on the beach, opens his coat and says, &#8220;Wanna buy a watch?&#8221; Your response is likely to be negative. It&#8217;s hard to believe that watch is the deal that he says it is. A man of integrity probably wouldn&#8217;t choose that form of approach. Integrity is the ultimate of walking your talk. The etymology of integrity is &#8220;wholeness, soundness, uncorrupted virtue.&#8221; It&#8217;s a person&#8217;s character who gives &#8220;his word,&#8221; shakes a hand. makes a promise, and signs a contract. Integrity is the conviction to always choose for your values no matter what people are around you.
<p>Do you show up as the same person everywhere people find you?<br />
Do you live your message with the people you work with and with your customers?<br />
Do you keep promises to yourself, your friends, your family, and your colleagues?<br />
Do you tell the hard truth as easily as you tell your best stories?</p>
<p>How do your actions demonstrate what you believe?<br />
<strong> BE what you believe. Stand for something.  </strong>
</li>
<li><strong>Intent. </strong> Ever get an email or a request from a friend that sounded as if it was sent just to you, then realized that he or she send the exact words to a whole list of people with a personalized greeting? A situation like that can make us wonder about what his or her someone&#8217;s intent. Intent is the reason we do what we do. It&#8217;s good intent to understand the power in partnership that is forthright and mutually beneficial. People and companies with good intent build relationships before promoting self-interest. Think of the respect Warren Buffet has earned. He&#8217;s a great combination of integrity and intent. Through demonstrations of good intent, <a href="http://finance.yahoo.com/tech-ticker/the-genius-of-warren-buffett-giving-away-billions-the-oracle-avoids-giant-tax-bill-535301.html?tickers=BRK-A,BRK-B,ORCL,MSFT,C,^GSPC,^DJI&#038;sec=topStories&#038;pos=7&#038;asset=&#038;ccode=&#038;cmtnav=/mwphucmtgetnojspage/headcontent/main/535301//date/desc/11/s119176">Warren Buffet accomplishes many things that benefit others and his own companies. </a>
<p>Do you reflect on what motivates you and how that might work for others?<br />
Do you move yourself outside the center to get a more balanced view of world?<br />
Do you make the success of other people mission critical to our own success?<br />
Do state your true intentions to yourself and to others before you act?</p>
<p> How do you make it easy to see what you&#8217;re up to?<br />
<strong>Share your plan and your purpose. Focus on mutual benefits.</strong>
</li>
<li><strong>Capabilities. </strong> Think of leaders who inspire. They have knowledge, talent, skills, ethics, attitudes, and identity. It&#8217;s not simply that they&#8217;re intelligent and visible. They attract us to follow because they are good at what they do. They have means and the confidence to do the job and the way they talk about their capabilities raises everyone on their team.  <br/>
<p>Do you know your strengths, talents, what comes naturally, and why people follow you?<br />
Do you have the expertise to do what you set out to do?<br />
Does your style attract and encourage relationships and learning?<br />
Do you establish a culture that is open and supportive? </p>
<p>How do you use your abilities to inspire confidence and leadership?<br />
<strong> Know what value only you can bring. Do the same for others. </strong>
 </li>
<li><strong>Results. </strong>  Talent and skills are nothing, if we don&#8217;t do, produce, and respond to the right things. People and companies we trust focus on delivering right results that meet the highest expectations. They fulfill their promises &#8212; faster, easier, and more meaningfully than anyone might expect. Their record for results precedes them.   <br/>
<p>Do you show up, make clear decision, and put your best work into all you do?<br />
Do seek out a team of people who are smarter and more experienced than you?<br />
Do you focus on delivering outstanding satisfaction to every customer?<br />
Do you look to consistently raise the bar higher?</p>
<p>How do you make outstanding and successful things happen?<br />
<strong>Be engaged. Take responsibility with intent to win. </strong></p>
</li>
</ul>
<p><em> The difference between <strong>reach and credibility </strong> is the difference between <strong> Handing out flyers to every person who passes on the street </strong> and <strong>developing relationships with people who who value integrity, shared intent, competent commitment, and consistent performance.  </strong></em></p>
<p>Credibility is trust without fear or worry of the wrong results. Credibility means we don&#8217;t have to prepare for consequences because positive outcomes don&#8217;t hurt us. Credibility relieves us of the burden of having to build extra safety nets because we know that you&#8217;re looking out for our best interests &#8212; you&#8217;ll still be there if something goes wrong. Can&#8217;t say that about the guy on the beach offering to sell us a watch.</p>
<p>Reach is only valuable if it stands on a foundation of credibility.<br />
Seriously, how credible can you be if you bought my information and you don&#8217;t even know my name?</p>
<p>&#8211;ME &#8220;Liz&#8221; Strauss<br />
<a href="http://www.successful-blog.com/work-with-liz/"> Work with Liz on your business!!</a> </p>
<div class="hr"> </div>
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		<title>The Problem Isn’t Not Knowing What You Want to Do …</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/R5WRw63k4XY/</link>
		<comments>http://www.successful-blog.com/1/a-strategy-to-live-a-life-that-isnt-just-passing-time/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:21:35 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[life.]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=13239</guid>
		<description><![CDATA[I was researching in my archives when I came across this post. I thought I&#8217;d update it. But it was hours later and I&#8217;d almost rewritten it totally. So on that note. I offer you this new, old post &#8212; published once, in another form, January 30, 2010. Do You Have It Backwards Every day [...]]]></description>
			<content:encoded><![CDATA[<div style="font-size: 12px; border: 1px solid gray; padding: 12px"> <span style="font-family: Arial; color:#665980;">  <em>I was researching in my archives when I came across this post. I thought I&#8217;d update it. But it was hours later and I&#8217;d almost rewritten it totally. So on that note. I offer you this new, old post &#8212; published once, in another form, January 30, 2010. </em> </span>  </div>
<h2> Do You Have It Backwards </h2>
<div style="margin: 7px; clear: right; float: right"> <img src="http://www.successful-blog.com/wp-content/uploads/2009/12/cooltext443809602_strategy.png" alt="cooltext443809602_strategy" title="cooltext443809602_strategy" width="176" height="84" class="alignnone size-full wp-image-12367" /> </div>
<p>Every day we wake up to the time of our lives.</p>
<p>When life is going well, it&#8217;s easy to take the day with a flying start. But that second that the ground starts to freeze over. The bed starts to seem warmer and our feet can get a little cold. That&#8217;s when we need to be invested. We need a meaningful reason to get up and make progress. </p>
<p>It takes a strategy to live a life that isn&#8217;t just passing time. </p>
<ul>
<li>Don&#8217;t try to rule the climate, but use the opportunities it holds. Enjoy when the sun is warm. Fill your sails when the wind is going your way.  </li>
<li>Study the terrain to choose the most efficient, least dangerous roads. Highways weren&#8217;t made for bikes. Cars don&#8217;t belong on train tracks.  </li>
<li>Enlist help and advice from those who have gone before us.  Ask the people who&#8217;ve been where you&#8217;re going. </li>
<li>Employ systems that keep things going without reinventing what works. Maintain what supports you.  </li>
<li>Have a mission to reach a vision on the horizon.  Decide where you&#8217;re going before you go. </li>
</ul>
<p>The last one is critical to a life strategy. </p>
<blockquote><p>
We live as if at the end of our life, we&#8217;ll know &#8230;</p>
<ul>
who we are.<br />
what we&#8217;ll do.<br />
where we will end up.
</ul>
<p>Somehow we have it backwards. We&#8217;re supposed to decide those things first. Then we can start down our path.  </p></blockquote>
<h2> What&#8217;s Most Critical to Living Life? </h2>
<p>Strategy is a realistic plan to advance by leveraging opportunity over time. In order to advance you have to know who you are where you&#8217;re advancing to.<br />
Like any business, a life with a strategy has a better chance to succeed.</p>
<h3>What Other People Don&#8217;t Know </h3>
<p>If you ask opinions about what you should do, other people will have plenty of them. Don&#8217;t wait for other people to tell you. They don&#8217;t have to live your life. They won&#8217;t lose if you waste time chasing down a future that isn&#8217;t yours, and they won&#8217;t mind if you give up your life living it for them. Even the most well-meaning people run the risk of giving you advice better suited to them than to you. </p>
<p>Who knows more about you than you? Who ever will? You know what you think, dream, desire, and need. You know what you fear. You know what it would take to move you from here to there. Listen to that inner guidance system that tells you when you&#8217;re doing well, you&#8217;re learning, you&#8217;re doing something well. The one person who has a vested interest in how your life turns out is you. </p>
<p>Vision and mission are critical to living life. They are identity, intention, and direction. Without them, how will you wisely invest your time? It&#8217;s a shame to waste a whole life. </p>
<p>How do you know? How do you decide?</p>
<blockquote><p><strong> Rarely is the problem not knowing where we want to be. It&#8217;s admitting that we&#8217;ll have to make a commitment to get there. </strong></p></blockquote>
<h3> Decide and Commit </h3>
<p>Decide. It matters less what you decide than that YOU decide and that you make a commitment to that decision. Listen to the truth you know about yourself, decide what the purpose of your life will be, and know why that&#8217;s meaningful to you. Pick a vision the future that would be the best use of what&#8217;s been given you &#8212; your talents, your skills, your personality. What should you be doing more of to use them well? What life that would use your skills, the problems you can solve, and the value you have always brought to the world? Decide on a future &#8211; a vision &#8212; and make it your qiest &#8212; your mission &#8212; to get there. In other words, choose to be your best self and make a commitment to that. </p>
<p>You can always decide to adjust your decision. </p>
<p>Vision is who we&#8217;ll be and where we want to go. Vision is the context that gives each life decision intention, direction, and identity. Mission is the compelling reason that will get us there. Mission makes every minute and every decision worth getting up and investing in. Vision and mission turn living into a meaningful cause worth a life&#8217;s campaign.</p>
<p>If you don&#8217;t know where you&#8217;re going, you&#8217;ll end up somewhere you never intended to be.<br />
If you don&#8217;t know why you&#8217;re going, you&#8217;ll give up when the smallest obstacle appears.<br />
Set your intention on a vision that describes your best identity &#8212; down to your DNA.<br />
Put your head, heart, and feet into your mission. Make it a quest. Nothing will stop you.  </p>
<div align="center"> <a href="http://www.sxc.hu/photo/1086823"><img src="http://www.successful-blog.com/wp-content/uploads/2010/01/1086823_38249669_winter_in_holland-350x255.jpg" alt="1086823_38249669_winter_in_holland" title="1086823_38249669_winter_in_holland" width="350" height="255" class="alignnone size-medium wp-image-13242" /></a>  </div>
<p> <br/></p>
<p>Every day, every hour, every minute will keep passing whether you know where you&#8217;re going or not. Wouldn&#8217;t you rather own the hourglass than sit on the sand as ir drops through? You have to live your life. Shouldn&#8217;t you be the one who decides what it will be about?</p>
<p>Have you got a strategy to live a life a that isn&#8217;t just passing time? </p>
<p>&#8211;ME &#8220;Liz&#8221; Strauss<br />
<a href="http://www.successful-blog.com/work-with-liz/"> Work with Liz on your business!!</a> </p>
<div class="hr"> </hr>
</p></div>
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</p></div>
<div class="hr"> </hr>
</p></div>
<p>Isn&#8217;t it time you registered for
<div align="center">
<h3> <a href="http:/www.sobevent.com/program-2010"> SOBCon? </a> </h3>
<p> <strong>Develop strategies and tactics with the best of the Social Web for an entire weekend. </strong> </div>
<div class="hr"> </hr>
</p></div>
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		<title>Making wishes a reality</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/FpZfFNKLAKs/</link>
		<comments>http://www.successful-blog.com/1/making-wishes-a-reality/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 09:00:56 +0000</pubDate>
		<dc:creator>molly</dc:creator>
				<category><![CDATA[Guest Writer]]></category>
		<category><![CDATA[Motivation/Inspiration]]></category>
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		<category><![CDATA[dreamer]]></category>
		<category><![CDATA[Dreams]]></category>
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		<category><![CDATA[wishes]]></category>
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		<guid isPermaLink="false">http://www.successful-blog.com/?p=23891</guid>
		<description><![CDATA[Wishes get a bad rep sometimes. Wishing is seen as a dreamy-nonsensical foray into ‘la-la land” and not very practical. “If wishes were horses, then beggars would ride,” as the saying goes. Dreamers don’t live in reality. They need to get their heads out of the clouds and snap out of it. Right? Wrong. Wishes [...]]]></description>
			<content:encoded><![CDATA[<div style="clear: right; float: right;"><a href="http://www.successful-blog.com/wp-content/uploads/2010/09/cooltext469056289.png"><img title="cooltext469056289" src="http://www.successful-blog.com/wp-content/uploads/2010/09/cooltext469056289-350x83.png" alt="" width="350" height="83" /></a></div>
<p>Wishes get a bad rep sometimes. Wishing is seen as a dreamy-nonsensical foray into ‘la-la land” and not very practical. “If wishes were horses, then beggars would ride,” as the saying goes. <a href="http://www.youtube.com/watch?v=kw32fiasUSs" target="_blank">Dreamers</a> don’t live in reality. They need to get their heads out of the clouds and snap out of it. Right? Wrong.</p>
<p>Wishes are where the seeds of possibility are sown. A life without wishes would be a colorless, dismal march through a series of mundane, rote tasks en route to a quiet, unassuming death. Without wishes, no expansion would happen, no exploration would occur beyond the Known and the Seen.</p>
<p>That being said, merely wishing doesn’t make anything so.</p>
<p>If wishes are the seeds, they also provide the fuel that propels actions.</p>
<blockquote><p>“You are never given a wish without also being given the power to make it come true. You may have to work for it, however.” ~ Richard Bach</p></blockquote>
<p>There is a significant step between wishing and action, without which you cannot hope to succeed: belief. You must believe that you are capable of attaining your wish. Most of the time, when we first have a wish, we have no way of making it come true immediately. Our wishes are usually outsized and unrealistic compared to our skills and resources we have initially. However, making your wish come true is a process. One of my takeaways from SOBCon11? <a href="http://scoop.intel.com/sobcon-2011-believe-then-act/" target="_blank">Believe, then act.</a></p>
<p>By opening yourself up to possibility, you have changed the nature of your reality. Furthermore, through the combination of wishing and belief, you will have a source of energy that sustains you when your spirits flag and doubt creeps in. Believe, then act. Your options will increase in direct proportion to your actions.</p>
<p>Another central element of making your wishes come true is determining the motivations behind your wish.</p>
<blockquote><p>“Are you fit company for the person you wish to become?” ~ Unknown</p></blockquote>
<p>When I was a little kid, I would wish for the dishes to wash themselves. I would wish for a teleporter to materialize at the school so that I didn’t have to walk through the rain to get home. These are “tissue paper wishes” based on immaturity, the desire to escape and are ephemeral, silly exercises in futility.</p>
<p>As you mature, take note of the reasons behind your wishes. Are they selfish ones? Do you wish to better another’s life or experience? What do you ask for? Power? Money? Fame? Why? Having the answers to these questions helps you to make your wishes come true.</p>
<p><em>We cannot attract anything for which we do not have the capacity to receive.</em></p>
<p>When we wish for something, we must examine our thoughts and our actions. If they are out of alignment, our desires cannot be fulfilled. From this skewed perspective, we will not recognize the answer to our wish, even if it is wrapped in neon tape and standing before us, covered in blinking lights.</p>
<blockquote><p>&#8220;If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.&#8221; ~ Henry David Thoreau</p></blockquote>
<p><em>Anything</em> that currently exists was once a wish. Take a moment today and jot down some of your wishes. See if there is a pattern. Have any come true? Which ones remain to be granted? What steps can you take today to help bring them to fruition?</p>
<p>——-</p>
<p>Molly Cantrell-Kraig is a woman with drive. Possessing an innate sense of purpose and a pragmatic, solution-based approach to empowering people, she fused these two traits in order to establish <a href="http://www.womenwithdrive.org/" target="_blank">Women With Drive Foundation</a>. Based upon its founder’s personal history, Women With Drive Foundation is a means through which Cantrell-Kraig may effect change on both a micro and macro level. By providing women with something as essential as personal transportation in order to transition them from poverty to prosperity, she, through Women With Drive Foundation, seeks to empower women to help them help themselves. Through this action, the individual applicant benefits, as does society as a whole. Follow Molly on twitter as <a href="http://twitter.com/mckra1g" target="_blank">@mckra1g</a> or <a href="http://twitter.com/WWDr1ve" target="_blank">@WWDr1ve </a>(Women With Drive Foundation) or &#8220;Like&#8221; them on <a href="https://www.facebook.com/pages/Women-With-Drive-Foundation/154037721319688" target="_blank">facebook</a>.</p>
<div><a href="http://www.lizstrauss.com/lizs-products/">Buy the Insider&#8217;s Guide to Online Conversation.</a></div>
<p>&nbsp;</p>
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		<item>
		<title>Thanks to Week 328 SOBs</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/QvyWuxh6Wlc/</link>
		<comments>http://www.successful-blog.com/1/thanks-to-week-328-sobs/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 15:17:10 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[SOB Business]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[blog-promotion]]></category>
		<category><![CDATA[SOB-Directory]]></category>
		<category><![CDATA[SOB-Hall-of-Fame]]></category>
		<category><![CDATA[Successful and Outstanding Blogs]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=22823</guid>
		<description><![CDATA[Successful and Outstanding Bloggers Let me introduce the bloggers who have earned this official badge of achievement, and the right to call themselves Successful Blog SOBs. I invite them to take a badge home to display on their blogs. They take the conversation to their readers, contribute great ideas, challenge us, make us better, and [...]]]></description>
			<content:encoded><![CDATA[<div align="center"> <img src='/wp-content/muddytealstripA.GIF' alt='muddy teal strip A' /> </div>
<p> </p>
<div align="center"> <span style="color:#000066;"><strong> Successful and Outstanding Bloggers</strong> </span></p>
<p>Let me introduce the bloggers<br />
who have earned this official badge of achievement, </p></div>
<div align="center">
 <a href="http://www.successful-blog.com/sob-a-z-directory/"> </div>
<div align="center"> <img src='http://www.successful-blog.com/wp-content/SOBbutton3.png' alt='Purple SOB Button' /> <img src='http://www.successful-blog.com/wp-content/SOB1.GIF' alt='Original SOB Button' /> <img src='http://www.successful-blog.com/wp-content/SOBbutton.png' alt='Red SOB Button' /> <img src='http://www.successful-blog.com/wp-content/SOBbutton2.png' alt='Purple and Blue SOB Button' />    </a> </div>
<div align="center">
and the right to call themselves <br />
<a href="http://www.successful-blog.com/sob-a-z-directory/"><strong>Successful Blog SOBs</strong>.</a><br />
<span></span></p>
<p>I invite them to take a badge home to display on their blogs.<br />
<span></span></p>
<div align="center"> <img src='/wp-content/muddytealstripA.GIF' alt='muddy teal strip A' /> </div>
<p> <br/></p>
<div align="center">  <a href="http://allthingsd.com/"><img src="http://www.successful-blog.com/wp-content/uploads/2012/01/AllThingsD.jpg" alt="" title="AllThingsD" width="258" height="77" class="aligncenter size-full wp-image-23820" /></a>    </div>
<div class="hr"></div>
<div align="center">    <a href="http://dancristo.com/"><img src="http://www.successful-blog.com/wp-content/uploads/2011/11/Dan-Cristo.jpg" alt="" title="Dan Cristo" width="232" height="107" class="aligncenter size-full wp-image-23819" /></a>  </div>
<div class="hr"></div>
<div align="center">   <a href="http://lewisporetz.com/"><img src="http://www.successful-blog.com/wp-content/uploads/2012/01/Lewis-Porretz.jpg" alt="" title="Lewis Porretz" width="319" height="84" class="aligncenter size-full wp-image-23822" /></a>   </div>
<div class="hr"></div>
<div align="center">   <a href="http://www.ok-labs.com/"><img src="http://www.successful-blog.com/wp-content/uploads/2012/01/Open-Kernel-Labs-350x83.jpg" alt="" title="Open Kernel Labs" width="350" height="83" class="aligncenter size-medium wp-image-23821" /></a>   </div>
<div class="hr"></div>
<div align="center">   <a href="http://blog.stenoknight.com/"><img src="http://www.successful-blog.com/wp-content/uploads/2012/01/Steno-Knight-350x81.jpg" alt="" title="Steno Knight" width="350" height="81" class="aligncenter size-medium wp-image-23823" /></a>   </div>
<div class="hr"></div>
<p><strong>They take the conversation to their readers,<br />
contribute great ideas,  challenge us, make us better, and make our businesses stronger.</strong></p>
<p><span style="color:#000066;">  </p>
<p><strong>I thank all of our SOBs for thinking what we say is worth passing on.<br />
Good conversation shared can only improve the blogging community.  </strong></span></p>
<p><span style="color:#4A006C;"><em>Should anyone question this SOB button&#8217;s validity, send him or her to me. Thie award carries a &#8220;Liz said so&#8221; guarantee,  is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale. </em> </span> </div>
<p><span></span></p>
<div align="left"><img class="mud" src="http://www.successful-blog.com/wp-content/deep%20purple%20strip%20450.GIF" width="450" height="10" alt="deep purple strip" title="deep purple strip" /></p>
<h3>Want to become an SOB?</h3>
<p>If you&#8217;re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one  by visiting the <a href="http://www.successful-blog.com/sob-a-z-directory/">SOB Hall of Fame&#8211; A-Z Directory </a>. Click the link or visit the  <a href="http://www.successful-blog.com/301-what-is-an-sob/">What IS an SOB?!</a> page in the sidebar.</div>
<p>&#8211;ME &#8220;Liz&#8221; Strauss </p>
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		<title>Be Your Best Self, Stupid!</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/A8qvNbLRpYM/</link>
		<comments>http://www.successful-blog.com/1/be-your-best-self-stupid/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:44:59 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23679</guid>
		<description><![CDATA[The Best Personal Branding I admit that most ideas of personal branding in the virtual world somewhat disturb me. It’s not the idea of self-promoting that bugs me so much as how most guides talking about “personal branding” give the most obvious solutions that would make even the most interesting man or woman in the [...]]]></description>
			<content:encoded><![CDATA[<h2>The Best Personal Branding </h2>
<div style="margin: 7px; clear: right; float: right;">    <img src="http://www.successful-blog.com/wp-content/uploads/2010/07/cooltext443809602_strategy.png" alt="cooltext443809602_strategy" title="cooltext443809602_strategy" width="176" height="84" class="alignnone size-full wp-image-15627" /> </div>
<p>I admit that most ideas of personal branding in the virtual world somewhat disturb me. It’s not the idea of self-promoting that bugs me so much as how most guides talking about “personal branding” give the most obvious solutions that would make even the most interesting man or woman in the world appear safe, humdrum, and perhaps not even human.</p>
<h3> Why Personality Matters in the Online Space </h3>
<p>When it comes to personal branding, everyone advises to put your best foot forward, be clear, and be brief. These tips are all good and well, but I’ve found that, after reading article after article emphasizing these safe and simple approaches, the result of this advice produces a guarded and uninviting profile.</p>
<p>One of the most underutilized tools in online marketing appears to be having a personality. With everyone focused on putting their best foot forward, online brands are starting to look the same. And if your “online brand” appears as fake, stiff, or scripted as the next, what’s the point of having one anyway?</p>
<p>While employers and clients are definitely interested in people who take their work seriously, they also like to know that they’re dealing with an actual human being. Which is why, for most social networking profiles, it&#8217;s good to have a couple candid or conversational bits here and there available for the public eye.</p>
<h3> Walking the Line </h3>
<p>While it’s great to show some personality in your personal brand, you don’t want to come across like a seven year-old, internet troll, or a menace to society. So what is the right mix of business and personality?</p>
<p>Treat your online actions and interactions as if you are making acquaintance with a friend of a friend. Be friendly, approachable, and interesting without being phony or overeager to make a good impression. Describe yourself naturally. Avoid being too formal or sounding like a press release.</p>
<p>A bit of humor can go a long way. Of course you don’t want to be all jokes (and you definitely don’t want to offend people), but light-hearted language is a natural way to draw people in and even gain their trust. If humor isn’t your specialty, grace, warmth, or measured humility (you still have to appear valuable and competent) may help bring out your personality. </p>
<p>Be your best self, and people will automatically be that much more interested in you.</p>
<p>&#8212;-<br />
Author&#8217;s Bio:</p>
<p>Mariana Ashley is a freelance writer who particularly enjoys writing about <a href="http://onlinecolleges.net">online colleges.</a> You can follow her <a href="http://twitter.com/MarianaAshley">@MarianaAshley</a>.</p>
<p>&#8211;ME &#8220;Liz&#8221; Strauss<br />
<a href="http://www.successful-blog.com/work-with-liz/"> Work with Liz on your business!!</a> </p>
<div class="hr"> </div>
<div align="center"> <a href="http://www.lizstrauss.com/lizs-products/"> Buy the Insider&#8217;s Guide to Online Conversation. </a> </div>
<div class="hr"> </div>
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		<title>Be Accessible</title>
		<link>http://feeds.b5media.com/~r/successful-blog/~3/JAYc4dTW_so/</link>
		<comments>http://www.successful-blog.com/1/be-accessible/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:42:55 +0000</pubDate>
		<dc:creator>ME Liz Strauss</dc:creator>
				<category><![CDATA[Successful Blog]]></category>
		<category><![CDATA[Tech/Stats]]></category>
		<category><![CDATA[accesssibility]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.successful-blog.com/?p=23860</guid>
		<description><![CDATA[A Guest Post by Rosemary O&#8217;Neill You must be accessible if you want to build a human-centered enterprise. I recently participated in a Twitter chat hosted by the Association for Women in Communications (#AWCchat) on the subject of web accessibility, and it made a huge impression on me. Did you know that people with disabilities [...]]]></description>
			<content:encoded><![CDATA[<h2> A Guest Post by<br />
Rosemary O&#8217;Neill </h2>
<div style="margin: 7px; clear: right; float: right">  <img src="http://www.successful-blog.com/wp-content/uploads/2009/12/cooltext443809558_authenticity.png" alt="cooltext443809558_authenticity" title="cooltext443809558_authenticity" width="235" height="84" class="alignnone size-full wp-image-12370" />  </div>
<p>You must be accessible if you want to build a human-centered enterprise.  I recently participated in a Twitter chat hosted by the Association for Women in Communications (#AWCchat) on the subject of web accessibility, and it made a huge impression on me.</p>
<p>Did you know that people with disabilities are 18% of US population with $175 billion in discretionary spending power?  Did you know that adults with disabilities spend 2x as much time online as those without disabilities?</p>
<p>Here are some tips on how to ensure that your web presence is inviting and accessible to visitors with challenges:</p>
<ul>
<li>    Include an accessibility checklist in your quality control process (refer to the Web Content Accessibility Guidelines for detailed help: <a href="http://www.w3.org/TR/WCAG20/ ">http://www.w3.org/TR/WCAG20/ </a> or this <a href="http://">Blog Accessibility Checklist</a>:</li>
<li>
    Remember to consider all disabilities, not just sight challenges (think about keyboard use, auditory, etc.)</li>
<li>Always, always use alt tags for images, icons, and graphics</li>
<li>    Try to use custom, descriptive URLs wherever possible (rather than numbers/codes)</li>
<li>    Consider polling your audience to find out whether they are having any issues with your site; seek assistance from anyone in your circle who uses assistive technology (like the JAWS reader).<br />
    Provide transcripts for audio and video clips where possible</li>
<li>    Run your site through an automated checker like WAVE: <a href="http://wave.webaim.org/">http://wave.webaim.org/</a> or one of the tools listed here:<a href=" http://webmasterformat.com/blog/top-ten-accessibility-analysis-tools"> http://webmasterformat.com/blog/top-ten-accessibility-analysis-tools</a> </li>
<li>    Be aware of the font sizes you are using; larger is better, and the ability to resize text is good as well.</li>
<li>  Make sure that you are not using color as the sole indicator for a required action. </li>
<p></uL></p>
<p>&#8230;and here’s the bonus&#8230;almost all of these tweaks have the extra benefit of helping your SEO at the same time!</p>
<p>Big hat tip to #AWCchat (which happens Thursdays at 11:30am CST) and the co-host (and source of the statistics) Glenda Watson Hyatt, who is known as The Left Thumb Blogger.  You are vessels for good in the world!</p>
<p>_____</p>
<p>Author&#8217;s Bio: Rosemary O’Neill is an insightful spirit who works for <a href="http://socialstrata.com">social strata &#8212; a top ten company to work for on the Internet . </a> Check out <a href="http://company.socialstrata.com/blog">their blog.</a> You can find her on Twitter as <a href="http://twitter.com/rhogroupee">@rhogroupee</a><br />
_____</p>
<p>Thank you, Rosemary!</p>
<p>You&#8217;re irresistible!</p>
<p>ME &#8220;Liz&#8221; Strauss</p>
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