Sarah Robinson is a seasoned coach and business strategist who helps entrepreneurs, parents, authors and others blast through the grip of mediocrity. More information can be found here, on her blog.

This afternoon I am teaching my son the fine art of hunting for shark’s teeth. It’s a challenging pastime, to say the least, but as absorbing and all consuming as any good hobby should be.

Our hunting grounds are off the coast of Georgia where, ages ago, dredge from the bottom of a river was dumped during the construction of the Inter-Coastal Waterway. I’ve found teeth as small as a grain of rice and as big as my hand when hunting here. Most important, the teeth are plentiful which makes for an excellent classroom.

First, I show my son the unique “T” or “Y” shapes of most teeth. Then we review the particular shades and combinations of black and gray that are found only in these fossils.

The final part of our lesson is slightly more nuanced – especially for a seven year old. Holding a picture of the shape and color of a shark’s tooth firmly in our minds, we must start scanning the shoreline, filtering out anything that does not match our mental image.

This is especially tricky because the beach is littered with Grand Imposters – bits of black shell in the coveted “Y” shape or a smooth gray stone half buried in the sand. They appear to be the treasure we seek, but upon closer examination, they are nothing more than fool’s gold.

I think the reason I love hunting shark’s teeth is that it requires so much of me. All of my focus and attention must be laser sharp – there is no room for distraction. I must be fully present and in the moment – seeing only what is right in front of me. Anything less and my treasure will elude me.

My son’s attention span is short and the bright sunlight has given way to long gray shadows, making it difficult to spot our quarry.

Tomorrow, as long as the tides and weather cooperate, we will try again. My hope is that with practice, he will learn to overlook the Grand Imposters and train his eye on the particular prize he seeks. I tell him that if he can learn to do that, one day he will look down to see his treasure lying at his feet. He will simply reach down and take hold of it.

He smiles and takes my hand.

One morning this week this was the image that greeted us as we arrived at the beach. How perfect

An almost straight line of foot prints leading down to the sea.
I was reminded that when I focus on following a simple system and do take the step by step process, success can follow quickly.
Often I find it a challenge to keep on that simple path?
What about you?

Suzie Cheel & Des Walsh

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Terry Starbucker is a service company executive and a founder of SOBCon who writes about leadership, personal development, and social media in his blog, Ramblings From a Glass Half Full. He also shares his love of music and learning on Twitter as @starbucker

Let me tell you a story……

In May 2007, there was a gathering at a Chicago hotel.

75 people hung out together for a weekend, and talked about their craft, their passions, and their lives.

It turned out to be magical. Trust was high. Candor was abundant. Egos were checked at the door. There was a depth to the dialogue that prompted many to declare how “life changing” it was.

There were no barriers to learning. And it was good.

One year later, it happened again. The magic returned, this time for over 100 people in a downtown place that welcomed them with hospitality and great food. More lives were changed for the better.

Could it happen a third time? Yes. In May of 2009, 125 people felt it too.

The magic.

Where did this come from? Who was capable of conjuring up the ingredients of this potent mixture of trust, humility, and candor?

It had to be someone who lives and breathes these qualities. Who deeply believes in the basic generosity of the human spirit.

That’s where the magic comes from – that belief.

When that person entered the room at those three gatherings in Chicago, something wonderful happened. This person was the catalyst of a powerful enabling force that unlocked that same generous spirit from everyone there.

That’s really the “story behind the story” of this gathering we call SOBCon – the person who made it happen.

That person is Liz Strauss.

Without her these gatherings would not have taken place. No magic, no learning, and no life-altering experiences.

Liz Strauss IS SOBCon.

And she will once again be in a downtown Chicago room (yep, the one with the great food) with 150 people from April 30-May 2, 2010, nurturing and enabling this “think tank with a heart”.

The theme - “Virtual meets the concrete”. 2 ½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Will you be there? Are you willing to learn from 150 “fearless sharers” –and will you share your experiences and wisdom as well?

Are you ready for the magic??

If you are, go to our registration site right now, and get in the room. (Don’t miss the video in the Event Details)

If you are not, and perhaps need a bit more information, or convincing, or both –check out the links I shared up above, and read as many of the recaps as you can. Or, just read Liz’s recap of SOBCon09, or my thoughts on why SOBCon matters to me.

Oh, and as a little added incentive, we’ll knock off $200 from the registration cost if you sign up before December 16.

C’mon, be a part of these ongoing stories – and join us in Chicago for SOBCon2010!

Thanks.

(And get well partner – much love to the magic maker!)

Julie Roads of Writing Roads is a professional copywriter (specializing in blog, social media and web writing) and a book & blog ghostwriter. You can find her at Writing Roads (her writing blog), Soc Media 101 (how-tos and tips for beginners) and The Daily Norm (a collection of interviews with abnormally magnificent people about their normal, daily lives).

I’m standing on the other side of the abyss, the good side. And I wanted to let you all know that the ground here is high and dry, nearly heady.

Because I read your comments carefully - and because, as far as I can tell, we’re both human - I’m going to guess that at one point or another you’ve stood on the scary side of the abyss just like I did before I got to the cushy side.

You wanted to do something, you needed to do something…but the canyon that stood between you and accomplishment just looked too damn big, wide, menacing. Impossible, you said. And sat down.

My alarm goes off at 4:30. I jump out of bed and look out the window. It’s snowing. I smile smugly at the snow. Bring it, I think smugly. Pull on my layers of Capilene, my bright orange hat, my running shoes. And head out for an eight mile run before I go to work.

This used to be my norm. Miles run, laps swum, heart pounded, sweat drenched - before the sun rose.

And then my body abruptly took on new super powers forms of exercise: first, it grew another human being; then, it made milk. Needless to say, my body was preoccupied with performing miracles. Too busy to hit the trails or the pool.

But, last spring, something changed. My ass literally tapped me on the shoulder and said, ‘Um, I’m thinking we should shift things back into high gear…you?’

Which is when I realized that I was standing on that cliff. On the scary side of the abyss. I had a lot of reasons why I couldn’t take the leap:

• I’m too old.
• My body forgot how.
• Once you get past a certain point, it’s just pointless.
• I don’t have time.
• I’m so frickin’ tired.
• Have you seen my parents? (I love them and they’re beautiful, but they don’t have super model bodies. I’m just sayin’.)

In the middle of this tirade, I ran into a good friend who had just finished a long rollerblade, and she told me, “It gets you right here”, and she grabbed her butt. “Makes it burn,” she said. And my ass took notice. And, then it tapped me on the shoulder again. I took the bait. I didn’t think, just started to move again.

I had really believed all of my reasons why I couldn’t do this, but they just weren’t true. Bodies are amazing - they snap back in a way that is extraordinary. Minds do too. My ‘get up and go’ tape started playing again, as if I’d simply hit play again after a long moment with the pause button down. We both quickly forgot how long that moment had been.

Now, it’s been five months. And someone recently told me that my belly looks the same as it did when I was 16. Is that really true? Um, ish. Is it a miracle? Nah. I just think that I got way too comfortable on the pitiful side of the abyss. Too shlumpy to realize the infinite possibilities hanging out across the way.

Sometimes life feels like a series of cliff dives - scary, exhilarating, progressive. The above experience being just one of my abysses. For you, it might be finally going to law school, having a baby, getting up on that karaoke stage, or - drumroll, please - writing (creatively, professionally, bloggingly).

Whatever it is, I’ll save you a seat on the other side. Believe me, if you don’t already know, the view is fabulous.

Image credit: Scampercom

Kneale Mann is a writer, a coach and a strategist. With 26 years experience, he consultants on communications, marketing and social media strategy in the private, hi-tech and public sectors. He is also an associate with CEPSM and a member of the TEDxOttawa organization team.

We All Have Choices

Recently, a friend sent me a copy of Rick Butts’ book “7 Choices”. In it, Rick talks about the time we work on us verses the time we work on what we do or getting customers or what we can offer. In the age of social networking, we can all create profiles and exchange ideas and share. But how much time do we spent on better understanding ourselves?

In 1943, Abraham Maslow outlined our need to belong in his paper Hierarchy of Needs. No matter your age or situation, you want your life to have purpose and passion. That is the core of why we may get stuck – we aren’t following either. We haven’t deciphered who we are and what drives our passion. All too often we seek external confirmation.

Internet Friends

If you are immersed in social media and haven’t taken a moment to think of all the wonderful people you would not have met otherwise you are missing the essential part of the process. In my case, I met Liz Strauss and Kathryn Jennex and over the course of two years we all got to know each other. A few tweets turned in to some emails and phone calls then in to actual work. I look forward to new projects with them in 2010. My friend Lisa Hickey calls it accelerated serendipity.

I was at an event last week and realized that the twenty or so people I was sitting with had all met online. We shared similar sensibilities, we found trust with each other and we want each other to be happy and do well.

So why do we get stuck? Is it because no one will help us realize our passion and purpose? Or is it that we haven’t discovered it inside us in order to tell people what we want?

Three years ago, a friend gave me a copy of The Secret and I have told this story numerous times but I watched the first half of the film with my closed mind and arms folded and the second half taking notes. But notes aren’t enough. We need action and focus. We are human. We get stuck. We fall into the same traps of listening to the opinions of naysayers. We fail to listen to that pang in deep in our gut.

I was speaking with a client the other day about Ellen DeGeneres. She endured three years of unanswered phone calls. No one wanted to hire her and she was running out of money. She was stuck. She then got the idea of doing her own talk show. The studios weren’t falling over themselves to help her realize her dream. But she made it happen and built it into one of the most popular shows on television. It took work and persistence. She did it because she found out who she was and got unstuck.

Why do you get stuck? Why are you not following your dreams and passions and purpose? Or maybe you are?

Does this mean we shouldn’t discover people we trust to help us navigate this journey? Ask the most successful people on the planet if they get stuck and you will get a resounding – YES! None of us is immune. But if someone asks you to help them get unstuck, forget their resume or the past and listen to what they need. If you do, magic will happen for both of you.

David Spinks is the Community Manager for Scribnia, where the world’s bloggers and columnists are reviewed by their readers. He also blogs at The Spinks Blog about business, young professionals and social media.”

Starting a blog takes a lot of guts. Making that leap into the public eye isn’t easy! Even after you get started, maintaining a blog that doesn’t get much traffic or comments right away can be discouraging.

It was right here on Liz Strauss’ blog where I got my first dose of confidence in my blogging career. Back in January when I was still a senior at SUNY Genseo, I had become friends with Kathryn Jennex through twitter and my blog, and she was kind enough to include me in one of her posts on this blog.

I’ll never forget that post. It was my first reassurance that maintaining my blog was a good idea…and now here I am again almost a full year later. I now work full time doing something that I absolutely love.

Every young professional or professionally aspiring student has a great deal to gain from starting a blog. The time and commitment that you have to put into maintaining a blog is greatly outweighed by the value that you get out of it.

I started my blog at the beginning of the second semester of my senior year. While I didn’t plan it this way originally, looking back, I think this is a perfect time for students to start a blog. It’s right around the time when most college students start taking their career seriously. They see graduation day fast approaching, and worry about what they’re future will look like.

Here are some reasons why starting a blog in your senior year is a perfect transition from college into the real world:

1. Best of both worlds. To this point, you’ve probably only learned from teachers, looking in from the outside. Reading blogs, and starting your own blog will allow you to put one foot into the real world, while keeping the other foot in school. You can learn what the industry is really like, in a setting outside of the classroom.
2. Start to make connections. For networking, there are few methods that are better than blogging. Not only because people read your work, but also because you’ll be reading others’ work and commenting there. You can tie your blogging conversations to conversations on twitter and make connections there too. You can go to 100 job fairs in your senior year, but all you need is the right connection at the right time, and you’ll find a job.
3. Catch up on trends. Most college courses have one major downside, they talk about the past. Very few professional courses will teach you the newest and most innovative methods that are being used today. Blogging tends to take place at the cutting edge. If there’s a new trend or tool, the blogosphere has it covered.
4. Make yourself an attractive candidate. You’d be amazed how highly regarded bloggers are in the professional world. They’re considered thought leaders, innovators and leaders. Your blog displays your knowledge, your commitment and your ability to write/communicate. It will be a huge differentiator when you’re competing for job openings.

It’s been an amazing experience for me and has proven that the time put in truly pays off. I meet amazing people like Kathryn and Liz every day. Without blogging, none of it would have been possible.

So what are you waiting for? Start reading and writing some blog posts. Inspire yourself to inspire others.

Richard Reeve is an administrator at the Family Foundation School, a
candidate for Analytical training at the C. G. Jung Institute of New
York. He blogs at Catskill Cottage Seed.

“And the Master said unto the silence, “In the path of our happiness
shall we find the learning for which we have chosen this lifetime. So
it is that I have learned this day, and choose to leave you now to
walk your own path as you please.” Richard Bach, Illusions, pg.23

Liz recommended Bach’s book to me last month when we shared a coffee
at Blogworld.  The tale that emerges from the soil of that Holyland
called Indiana has much to offer folks committed to creating content
streams in the new media.

Social Media gives us ample opportunity and leeway to play.  Our
activity, the specifics of our various moves (all of which can be
boiled down to this simple fourfold way: search, save, post, ignore)is
a useful way to think about our social media practice.

But what do we do, those of us who have found our commitment, if we
are looking to deepen our practice:

Identify your passion(s).

Often folks are in the ballpark of their interest, and if we take the
analogy seriously, they might even have season tickets.  The goal here
is to get out of the stands, put on the “uniform” of the player, and
step up to the plate.  Or perhaps one needs not to pick up a bat, but
instead the ball and walk out to the mound.  The point I’m driving at
is simple.  There’s a huge difference between being “around” your
interest
And going out onto the field of your passion and being a player in the game.

Consider typology within your audience.

By this, I’m picking up on the marketing technique of having a
customer profile, but trying to push it a bit further along the lines
of psychological typology.  Producing different types of content for
different types of people leads to a surprising range in the content
one produces and/or shares.  Thinking types have a very different
appetite for information than the feeling types.  The same can be said
of intuitives and sensates.  Exploring these preferences in others can
open options you might not have otherwise considered.

Avoid ruts at all cost.

Invest in rut insurance.  Anytime I’m struggling with my practice I
review this imaginary policy which states: nothing will be lost if one
lessons one’s frequency of participation, takes a hiatus, or stops
using any of these tools.

Be an individual.

We add more by walking through the world in our unique way than by
copying anyone else.  I dare you to live this fact through your
participation in social media (just as Liz did with me by suggesting I
read Illusions…

…and wishing you, Liz, the speediest of recoveries.

Lisa D. Jenkins has over a decade of experience marketing festivals, special events, non-profit organizations and small businesses. She speaks, consults and educates on the integration of social media into current marketing efforts, with a focus on measurable results; recent clients include Lewis-Clark State College Community Programs, Idaho Small Business Development Center, Idaho Outfitters & Guides Association, and Hells Canyon Visitor Bureau.

In my comment on Amber Naslund’s current post, I referred to a thought pattern wherein some community caretakers fall into a sort of “I built this community, it’s mine” mentality.  Pride in accomplishment I understand, but impeding the growth of reach I do not.

I’ve watched from the sidelines as a healthy, vibrant branded community failed when people were repeatedly challenged by profile administrators who felt the need to dictate how and when a conversation should take place.  The resulting tug of war was short-lived.  Community members moved on to a space where they were appreciated, encouraged to express their opinions and excitement without being snarked at.  (“Snarked at” is a technical term that, used here, means asserting one’s authority in an aggressive and unnecessary manner.)

I help create communities in the hope that people will come, join in the conversation and share the message with their friends and family.  I strongly support the idea that these communities need a knowledgeable facilitator to protect the integrity of their subject, but I do not believe a facilitator should stunt conversations they themselves have not started.

What do you think?

I stopped on my way home on Friday to take a photo of the clouds at sunset.
My focus had been on the beauty of the clouds and the various shades of grey and yellows.

It wasn’t until I downloaded the photo to the computer that I saw the beautiful reflections mirrored in the water.

There is often beauty around us that we do not notice at the time.- Suzie

Suzie Cheel & Des Walsh