Does Your Mom Blog? Mom Blogs Becoming Big Business
Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not only are Mommy bloggers joining television talk shows, right along with other celebrities, but the business world is starting to take notice of them too.
One of the most notable statements in the video is in the panel discussion that precedes the Dooce interview. During the discussion, Mir Kamin of Woulda Coulda Shoulda reveals that she earns 10% more as a blogger than she did as a software engineer.
Edited to add: Mir stopped by to clarify the comment shown on the video. Mir’s statement was based on her software engineer earnings of ten years ago. Also, her income does not come solely from blogging, but from a combination of blogging and freelance writing. (Thanks for the clarifications, Mir!)
Mir’s statement is indicative of a trend and many companies are recognizing the powerful influence that popular mommy blogs wield. As a result they are starting to develop marketing programs specifically for them.
And why would a company not want to reach mom blogs? Many of the successful blogs have thousands and even tens of thousands of daily readers.
NJ.com, reports on a social event, “Camp Baby,” designed specifically for Mommy bloggers by Johnson & Johnson.
Johnson & Johnson is just one of a growing number of companies trying to leverage the influence of the blogosphere.
We’ve posted here at Business and Blogging on the power of blog reviews and reaching bloggers before.
In fact, according to a study quoted on the internet retailer blog, 74% of consumers indicated that they were influenced by online information about products, including information found on blogs.
What about your business?
Do you recognize the power of blogs and understand how to reach out to bloggers? Do you know which segment of the blogosphere is the best fit for your company and your products?
Why not?
Image Source: Usage purchased by Laura Spencer from stockxpert.com
Tags: Mother’s Day, mom blogs, blog influence, blog events, Camp Baby, Johnson & Johnson, Blog Reviews, Dooce, Mir Kamin
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POSTED IN: Blogging, Marketing, Public Relations
5 opinions for Does Your Mom Blog? Mom Blogs Becoming Big Business
Mir
May 9, 2008 at 1:17 pm
Please keep in mind that the editing NBC did conveniently left out that I make that money as a full time freelance writer, not just from writing a single personal blog.
Also — as long as we’re nit-picking — consider this: I stopped being an engineer about ten years ago, and with promotions/inflation a comparable salary today would be a lot more than I made back then, had I continued on that path.
Blogs are absolutely powerful, and as a corporate blogger (as well) I’m right in the trenches with companies who are leveraging social media to their advantage. It’s important stuff and businesses do need to start paying attention, if they aren’t already. But there’s plenty of ways to do that without placing undue importance on a completely out-of-context comment someone at NBC decided to highlight. ;)
Laura Spencer
May 9, 2008 at 2:06 pm
Thanks for your feedback Mir. I’m truly sorry that NBC edited your comments.
Of course, I only had access to the part of the interview that was shown (and really your income was only a minor point, I’ll edit it if you like). I’m sure that there was a lot that was not shown at all.
The main point of this post is, as you’ve said, that blogs are playing an increasingly important role in today’s business environment and that Mom blogs are a part of that picture.
Laura Spencer
May 9, 2008 at 2:11 pm
Okay Mir! I’ve got the corrections in there.
Mir
May 9, 2008 at 2:23 pm
I know that you understand about the income thing, Laura, but the cringe-worthy aspect here is that the focus on the almighty dollar is painting a skewed picture for those who need education on this stuff the most. I do thank you for adding the clarification, although I’ll add that most of my freelancing is blogging, just not the kind they talked about in the segment.
Clear as mud, yes? Heh.
Laura Spencer
May 9, 2008 at 2:54 pm
Hi Mir!
It’s clear to me, because my business model is similar to yours. Although most of my freelancing is writing, not blogging.
I think that most of the readers here are business bloggers, those who aspire to be, or business owners who are considering blogging. I believe they will probably understand as well.
Over the long run, I’ve always emphasized that blogging is not a get rich quick scheme (see http://www.businessandblogging.com/how-easy-is-it-to-make-money-through-blogging/) , but rather about building relationships with your readers.
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